Billboard Advertising

Billboard Advertising Built to be Seen.

 

The world is full of branding opportunity: roadsides, busy streets, shopping centres and all those real-world spaces where people are already looking.

Billboard advertising puts your brand right there.

Large-format billboards give you the scale to make people stop and take notice, creating a physical presence that is impossible to ignore. Whether you’re launching a product, building brand awareness or making sure everyone knows where you are, a billboard can turn an ordinary journey into an unforgettable brand experience.

We’ve created large-format campaigns for some of the biggest names around, including Westfield and McDonald’s – they’ve trusted us to create signage that stands out, literally.

Because when your advert spans the width of a building, you need a partner you can trust to pull it off.

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What Makes a Billboard Campaign Unmissable?

Billboard advertising isn’t one-size-fits-all.

The right solution depends on where your billboard is going, how long it needs to last, how many people will see it and what you want them to do next.

Static billboard advertising can deliver a bold, consistent message to thousands of people every day, while digital and LED billboard advertising gives you the ability to change your content, react to trends and update your message in real time.

Material choice matters too. Billboard advertising can use PVC-free materials such as UFabrik and Kavalan textiles, providing more responsible alternatives for suitable applications without sacrificing the scale or impact of the finished print.

And when visibility matters after dark, illuminated and LED options can keep your campaign working long after the sun has gone down.

The audience is there. You just need to give them something worth looking at.

Big Print. Bigger Impact.

Tell us where your billboard needs to be. We’ll make sure it gets noticed.

Billboard Advertising, Unforgettable, Anywhere.  

Signs and billboards make a #MonsterImpact wherever they are. Towering above retail parks and making your brand the only thing people remember, or sitting roadside and making your business impossible to miss, billboard signage is anything but one-dimensional.

From design and large-format billboard printing through to installation, we help you get creative with the space, pushing what a billboard can be and creating campaigns people won’t forget.

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Building Brand Awareness

Establishing brand names and logos in the public consciousness through repetitive daily exposure.

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Product Launches

Introducing a new item, service, or local branch to a massive audience simultaneously.

 

 

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Directional Signage

Guiding drivers toward nearby physical locations like fast-food outlets, petrol stations, or retail parks.

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Event Promotion

Driving ticket sales and urgency for upcoming concerts, festivals, or sports matches.

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Public Service Announcements

Spreading critical community information, safety warnings, or government notices.

 

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Creative Guerrilla Marketing

Generating viral social media buzz through clever 3D structures or interactive digital elements.

Trusted by Leading Brands

Explore Our Work

When Westfield Went Big for the Olympics.

As events go, it doesn’t get much bigger than the Olympic Games.

Westfield Stratford approached us with a campaign to match that scale, and with 17 months of planning, engineering and installation, we created a visual landmark for a global audience.

The challenge was not simply printing something big. It was figuring out how to physically put it there.

Our R&D team engineered bespoke solutions around the structural restrictions of the site, including a custom aluminium truss system supporting giant VISA banners across a 30m diagonal gap above the shopping centre street. The system required precision-engineered 900mm square, 30mm-thick base plates, bolted directly to the roof RSJs.

Then came the installation.

Specialist abseiling teams installed graphics in otherwise inaccessible areas, including wrapping 16 rooftop staircases beneath a giant Cisco banner facing the Olympic Stadium. The scale was enormous, the access was difficult, and the deadline was immovable. That’s exactly the sort of billboard advertising project that creates the biggest impact.

Billboard Adverts Built for Every Environment.

Different locations, different campaigns – all need different approaches, from static posters and large-format printed graphics to LED screens and special builds that take the whole idea somewhere else.

The standard billboard advertising size might be familiar, but familiar doesn’t mean boring. If the space allows it, we’ll find a way to make the format bigger, more unique or simply harder to ignore.

  • Static Posters: Traditional printed vinyl sheets (such as 48-sheet or 96-sheet formats) that stay identical for the entire duration.
  • Digital Billboards: LED screens that rotate dynamic content, allow real-time updates, and support multi-brand scheduling.
  • Special Builds: Much like we did with McDonald’s, billboards let you break the norm, create 3D or interactive setups (such as mist or water effects) designed to make a lasting impact.

Big Impact. Better Material Choices.

Large-format billboard advertising uses materials. That’s unavoidable.

But that doesn’t mean your sustainability goals have to be ignored.

Hollywood Monster offers PVC-free alternatives including UFabrik and Kavalan PET-based textiles made from recycled plastic bottles. Our aluminium-framed systems can also allow graphics to be replaced without replacing the entire structure, helping reduce waste and extend the useful life of the signage system.

Our production has diverted 250,000kg of material from UK landfill and reduced COâ‚‚ emissions by 285 tonnes.

Whether you’re producing one roadside billboard or rolling out a UK billboard advertising campaign across multiple locations, we can help you make more considered material choices without compromising on colour, durability or impact.

We Do Much More

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Health & Safety Signs

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Printed Wallpaper

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Creating Campaigns People Actually Remember.

Create billboard signs and adverts that turn heads, start conversations and make your campaign unforgettable. 

One supplier. From the first piece of artwork to the final installation.

NEWS

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Light Up the Night: Illuminated Signs for Businesses That Win
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Jenna Coghlan

Light Up the Night: Illuminated Signs for Businesses That Win
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The Materials That Make Retail Shop Signage Actually Work
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Jenna Coghlan

The Materials That Make Retail Shop Signage Actually Work
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How the iconic QEII Centre transformed for a stunning retrospective
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Jenna Coghlan

How the iconic QEII Centre transformed for a stunning retrospective

Frequently Asked Questions

What is billboard advertising?

Billboard advertising is a form of out-of-home advertising that uses large-format printed, illuminated or digital displays to put a message in front of a large audience in public spaces. Billboards can be used for brand campaigns, product launches, events, directional advertising and public information.

How effective is billboard advertising?

Billboard advertising can be highly effective because it reaches people in real-world environments and can generate repeated exposure, particularly in high-traffic locations. Its scale also gives brands an opportunity to create visual impact that is difficult to replicate through smaller digital formats.

What are the advantages of advertising on billboards?

The advantages of advertising on billboards include high visibility, repeated exposure, large creative formats and the ability to reach audiences in specific locations. Digital billboards can also provide flexibility by allowing content to be changed without replacing the physical display.

What size is a billboard?

Billboard advertising size varies depending on the location and format. Common formats include 48-sheet and 96-sheet posters, but large-format billboard printing can be produced at much larger scales where the site and structure allow it.

What is LED billboard advertising?

LED billboard advertising uses digital screens to display changing visual content rather than a single printed graphic. This allows advertisers to update campaigns, schedule multiple messages and react to events or changing conditions.

Can you produce and install billboard advertising in the UK?

Yes. Hollywood Monster provides billboard printing, production and installation, from individual signs and billboards through to larger UK billboard advertising campaigns.

Are billboard advertising materials sustainable?

There are more responsible material options available. Hollywood Monster offers PVC-free materials including UFabrik and Kavalan textiles, as well as aluminium-framed systems that can allow graphics to be replaced without replacing the complete structure.