Wayfinding Signs: Clear Direction. Zero Confusion.
Finding your way should feel effortless. Good wayfinding signage tells people where they are, where they need to go and how to get there.
From a simple directional sign at a venue entrance to a complete wayfinding system across a stadium, workplace, retail environment or event, we create signage that makes spaces easier to navigate.
Make Every Journey Easier to Follow.
When people don’t know where they’re going, every wrong turn creates friction. They stop, ask for directions, follow the crowd or simply miss where they need to be.
Good wayfinding signage does more than point an arrow in the right direction.
It creates a visual language that people can understand quickly and follow consistently, whether they’re navigating a building they’ve never visited before or finding their way around a venue they’ve visited dozens of times.
We help you plan that journey from the start, considering entrances, destinations, decision points, sightlines, pedestrian flow and the different needs of the people using the space.
From strategy and design through to production and installation, we create wayfinding systems that make navigation clearer without losing the identity of the environment around them.
We help you plan out your wayfinding signage strategy
Design of your
Wayfinding Signage
Production and
Installation
Find Your Way With Directional Signage
Directional Wayfinding Signs
Wayfinding Graphics and Signage are simply directional signs to help customers and team members to find their way. They are applicable to all sectors including:
- Event Graphics and Signage
- Corporate Displays
- Retail Signs
- Property Signage
- Construction Signage
- Sports Stadia Signage
- TV & Theatre Signage
The challenge is that you know your environment like the back of your hand. Your visitors don’t. What feels obvious to someone who works there every day can be surprisingly difficult for a first-time visitor to understand.
That’s why effective wayfinding needs to be considered from the beginning. Where do people arrive? Where do they need to make a decision? Can they see the sign in time? What information do they actually need? And can everyone using the space understand it?
Our experts can help you answer those questions before a single sign is produced, taking your project from wayfinding strategy and mapping through to design, manufacture and installation.
Wayfinding That Works at Every Turn.
Every environment has its own challenges. A visitor navigating a hospital needs different information from a supporter finding their seat at a stadium. A customer moving through a shopping centre has a different journey from an employee finding a meeting room.
That’s why we don’t take a one-size-fits-all approach to wayfinding signage.
We create everything from straightforward directional signage to complete navigational systems covering an entire site.
Directional Signage
Clear arrows, destinations and instructions that help people make the right decision at the right point in their journey.
Wayfinding Totems
Tall, highly visible signs that provide information from a distance and create recognisable landmarks across larger sites.
Monolith Pylons
Freestanding, high-impact structures that can combine multiple destinations, maps, branding and information in one prominent location.
Zonal Wayfinding
Divide large or complex environments into recognisable areas, helping people understand where they are before deciding where to go next.
Overhead Directionals
Keep navigation visible above busy pedestrian areas, particularly where crowds or other signage could obscure ground-level information.
Wall Graphics
Use walls, corridors and other vertical surfaces to reinforce directions, destinations and visual cues throughout an environment.
Floor Graphics
Guide movement through large spaces with arrows, footprints, routes and other visual markers positioned directly in the path of travel.
Window Graphics
Use glass to communicate directions, destinations and information without adding bulky structures to entrances and internal spaces.
Make Your Wayfinding Signs Impossible to Miss.
From planning the journey to producing and installing the finished signs, we can help you create a wayfinding system that works for the people using your space.
Fabricated Wayfinding Signage
Sometimes wayfinding needs more than a printed graphic. When a sign needs to stand out from its surroundings, remain visible from a distance or become a permanent part of the environment, fabricated signage can give it the presence it needs.
Fabricated wayfinding can include freestanding signs, built-up lettering, dimensional details, bespoke structures and other three-dimensional elements designed around the space. They can combine destinations, arrows, maps, branding and other information without everything having to compete for attention on a flat surface.
We can work with you to create fabricated wayfinding that fits the environment, whether that means a substantial sign welcoming people to a site or smaller directional signs helping visitors navigate once they’re inside.
From design and fabrication through to finishing and installation, we can take care of the complete process.
Events & Exhibition Wayfinding
At an event or exhibition, people are often navigating somewhere they’ve never been before, surrounded by crowds, competing messages and constantly changing information. Good wayfinding needs to cut through all of that.
From the moment visitors arrive, directional signage can help them find registration, exhibition halls, stands, stages, meeting areas, catering, toilets and exits without having to stop and ask.
We create wayfinding graphics and signage for events and exhibitions that can be temporary, reusable or built into the wider environment. That might mean large directional signs at the entrance, overhead signage above busy walkways, floor graphics that guide visitors through a space or branded graphics that make different areas instantly recognisable.
Events move quickly, so do we, taking the project from design and production through to installation, helping make sure the right information is in the right place before the doors open.
Interior & Workplace Fit-Out Wayfinding
Wayfinding doesn’t stop at the front door. Once someone enters a workplace or commercial environment, they still need to know where to go.
Internal wayfinding signage can help visitors find reception, meeting rooms, departments, facilities and shared spaces, while giving employees a consistent visual system that makes the building easier to navigate every day.
The signage itself can become part of the interior. Wall graphics, window graphics, room identification, directional signs and branded environmental graphics can work together rather than appearing as a collection of unrelated signs.
Whether you’re fitting out a new workplace or refreshing an existing environment, we can create internal wayfinding signage that follows the architecture and visual identity of the space, while keeping the information clear and easy to understand.
Talk to us about your project
Whether you need a handful of wayfinding signs or a complete wayfinding system, we’ll help you plan it, produce it and get it where it needs to be.
