Christmas is the season that makes or breaks retail
Walk through any shopping centre in November or December and you’ll feel it instantly: the lights, the music, the queues, the buzz.
Christmas isn’t just a season — it’s the season.
And it’s also the most competitive time of the year. Every retailer, hospitality venue, and shopping centre is fighting for the same three things: Footfall, attention and spend.
Why Christmas matters more than ever
Between 20–30% of UK retail revenue is generated in the golden quarter. For fashion, gifting, and hospitality, the figure climbs even higher. A strong Christmas can set the tone for the year ahead—while an underperformance can wipe out growth altogether.
Stand out from the competition this festive season.
Inside our guide, you’ll learn how to rise above the festive noise, grab attention fast, and turn browsers into buyers. We’ll show you how to create moments that pull people in, drive footfall, and spark real engagement—while maximising seasonal spend to keep results rolling long after the decorations come down.
30% annual revenue
Up to 30% of annual retail revenue is generated during the golden quarter
1 season
For many retailers, Christmas is not just a season, it is THE season
3 key factors
Every store is fighting for the same three things: footfall, attention, and spend
3 seconds
All the time you have to make a first impression
65% visual learners
The percentage of people who are visual learners
60,000 times faster
How much faster the brain processes images than text
WHAT’S IN THE GUIDE?
- Why you only get 3 seconds to make an impact
- The hidden costs of leaving campaigns too late
- The Hollywood Monster Peak Planning Calendar (your month-by-month checklist)
- Inspiration from real festive campaigns across retail, hospitality, and shopping centres
- Sustainable signage options that deliver impact without costing the earth
Christmas is the biggest retail moment of the year—and getting it wrong comes at a cost.
In this guide, we reveal the hidden expenses of late planning, the biggest mistakes brands make when they wait too long, and the powerful advantages of getting ahead. You’ll have access to our peak planning calendar, helping you stay on track. We’ll also be sharing strategies for taking control of your campaign and proven ways to capture attention in just three seconds.
Plus, we’ll show you how to create effective displays by venue and build sustainable festive branding that makes an impact. Early planning doesn’t just save money—it unlocks bigger wins.
Looking for some extra sparkle without stretching your budget this festive season?
Bring your Christmas campaigns to life with Hollywood Monster! When you instruct us before November, you’ll receive our premium specialist finishes — Gloss, Neon or Metallic — absolutely free. Add shine, shimmer and stand-out appeal to your displays and make sure your brand captures the festive magic.
Don’t miss out on this limited-time offer — give your projects that extra wow-factor for no extra cost!
Cut through the noise this festive season.
Download the guide today and let us help you plan your peak.
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