Hollywood Monster played a lead role in launching one of Europe’s largest and most ambitious retail destinations: Westfield London. From construction phase to grand opening — and long after — we delivered a full-scale signage and print programme that transformed the site and helped shape the brand experience. With building wraps, campaign graphics, shop front dressings and structural signage spanning the entire site, this was a landmark moment in UK retail and a long-term partnership that continues to this day.

As the centrepiece of a major West London regeneration programme, Westfield London needed a partner who could deliver at scale and under pressure. The launch required complete site dressing — from 500m of external hoardings to internal wayfinding, vinyl shop fronts and giant banner installations. The brief grew rapidly, and with every day closer to opening, the demands increased. Westfield needed precision, scale and speed — and a graphics team that could integrate seamlessly with its internal stakeholders, contractors and marketing partners.