Capital & Centric’s vision for Goods Yard was clear: turn this iconic part of Stoke’s rail and canal heritage into a vibrant, modern community with creativity at its heart. With bold regeneration plans and an eye on design-led detail, the external branding and signage needed to honour the site’s past while announcing its future with confidence.

The Goods Yard is fast becoming a landmark for a new kind of city living in Stoke. From first impressions to final details, the graphics help create a sense of place and pride. The latest in a growing series of collaborations between Hollywood Monster and Capital & Centric, built on shared ambition, trust, and a genuine passion for placemaking.