Transforming BP Pulse Live!
Hollywood Monster were appointed to deliver a full-scale visual transformation of one of the UK’s most iconic live entertainment venues, relaunching the NEC Birmingham arena as BP Pulse Live. Hosting over 100 shows and 700,000 visitors a year, the brief was to create a bold new identity that could perform under the pressure of a live events calendar and redefine the guest experience from arrival to seat.
BP Pulse Live needed a complete rebrand that would make a statement across the NEC campus and carry through every touchpoint inside the arena. The challenge: deliver exterior impact, seamless interior branding and a guest experience that felt as world-class as the performances – all with zero disruption to a packed live schedule.
BP Pulse Live now carries a strong visual signature across the entire NEC campus. From the glowing architectural ring to the vibrant interior graphics, the venue doesn’t just host world-class shows – it feels like one.
Venue
Location
Service
“Hollywood Monster did a fantastic job on the rebrand of the BP Pulse LIVE music arena at the NEC. From the halo-lit signage to the layered vinyls, every element was crafted to make a statement, as well as survive the Birmingham weather. The result is a refreshed and vibrant arena that delivers an exciting BP Pulse brand experience that feels as electric as the brand itself.”
Paul Goodmaker, Global Head of Sponsorships | BP Pulse
Explore the full install!
From first print to final illumination, watch the complete transformation of one of the UK’s most iconic arenas. Over 3,000 man hours, 1,800m² of vinyl, custom-fabricated features and a live event schedule to work around – all captured in a behind-the-scenes look at how Hollywood Monster turned a bold creative vision into a fully immersive reality.
An End to End Branding Solution
Working with the client’s creative team, Hollywood Monster translated the design vision into a fully immersive, durable and high-impact environment. Over 3,000 man hours and a mix of bespoke materials went into the transformation.
Works Included
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1,800m² of deep blue exterior vinyl applied across multiple elevations
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Custom-fabricated acrylic, aluminium, mild steel and stainless steel features
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Extensive interior vinyls for wayfinding and brand messaging
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Foamex and tensioned fabric systems for modular, high-impact graphics
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Integrated LED illumination across key exterior and interior elements
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Refurbishment and illumination of the architectural tower ring
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Installation of the EOM, BP Pulse’s circular brand icon, as a bold entrance statement
Signage that doesn’t just direct – it defines
Get in touch today to discover signage that turns heads.
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