Hollywood Monster hits it out of the car park for B4

By Brad Davies

November 9th 2016

B4 Parking has put Hollywood Monster before the rest, after choosing the signage experts to give its car park at the old Post and Mail site a monster makeover. The three-month operation saw Hollywood Monster create and install all of the interior and exterior signage for the state-of-the-art 752-space car park.

Situated in the middle of Birmingham’s business district, the innovative B4 Parking site is the first to use customer-centric architecture, design and advanced seamless technology. In essence, making the customer experience easy and enjoyable.  Not usually concepts associated with car parking!

To guarantee that the signage stayed in line with B4’s offering of ‘a unique car parking experience’, Hollywood Monster designed and created multiple signage solutions for throughout the multi-storey car park. These solutions included window graphics, entrance signage, signs for directions, external elevation letters and graphics, internal wayfinding, display totems, ticket machine graphics and LED monitoring signs.

Hollywood Monster’s team of 6 put 2 weeks into the work. John Tracey, the project manager, commented on the extensive job, saying:

“The many components involved in executing this project made it one of the most challenging, but also the most rewarding, that I have worked on. From the bespoke canopy aluminium clad entrance to the window vinyls graphics, every detail added to the overall effect. Luckily, the finished product was worth it and the team made sure that it had the Monster Impact that we strive to deliver.”

Following the roaring success of the job, Alan Chatham, Director, Birmingham Development Company, said:

“Our B4 Car Park is no ordinary car park and therefore we want the customer experience to be of the highest standard. This means ensuring that the look and feel of the site is clean, fuss-free, and easy for our customers to use: ultimately, this boils down to making sure we’re seen. That’s where Hollywood Monster came in and exceeded our expectations. The standard that the work was completed to was exceptional and we couldn’t be happier with how the car park has turned out.”

Hollywood Monster is no stranger to getting car parks in to gear, having done work with the Mailbox in Birmingham and London’s Westfield shopping centre. In addition, earlier this year, the company signed a nationwide contract with car valet service provider H2O, to work on five sites across Manchester, Birmingham, and London. The Midlands-based signage giant continues to remain at the forefront as they launch the first of their thought leadership events. Taking place on Tuesday 11th October 2016 at Hollywood Monster, the Retail Thought Leadership event will bring together retailers, suppliers, agencies and investors to discuss the challenges that will impact the future of retail.

Employing 70 people, Hollywood Monster is active across multiple sectors including commercial and residential property, construction, retail, corporate, exhibition, outdoor media, event, stadium, museum and theatrical. It has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.