ONE CEILING, THREE WALLS, TWO DAY INSTALLATION & A TEAM OF FOUR.
UFabrik Soft Display Textile was the material of choice used to promote the Super Mario Bros movie shown at the Vue Cinema in Westfield, Shepherd’s Bush, London. Three walls and a section of the ceiling in the corridor leading to screening rooms 1-7 were dressed with the impactful graphics printed on this material.
The job was output at print service provider, Hollywood Monster based in Birmingham using its EFI VUTEk printers, and installation took a team of four, two consecutive nights to fit.
Venue
Location
Service
SUSTAINABLE, INTER-CHANGEABLE GRAPHICS
UFabrik Soft Display Textile is a soft crease-free display textile with a high knit density that accounts for over 80% opacity. Designed for tension frame systems, banners and items such as tablecloths, it is compatible with dye-sublimation direct or transfer processes. It has an excellent white point, superb stretch and recovery as well as punchy colour reproduction. It is fire rated EN13501-1, B1 & NFPA 701 certified.
Floor graphics were output onto UTACK Multi Surface Textile. This is a unique removable adhesive coated textile designed for indoor/outdoor wall and floor graphics, with a lifespan of up to three months. Suitable for carpet, wood, tiles, and concrete surfaces, this is anti-slip vinyl has R12 rating, with B1 and M1 fire certifications.
Hollywood Monster has been working with UFabrik in the last 18 months in the testing and profiling of its textiles in tandem with its portfolio of UV and dye sublimation EFU VUTEk printers.
Simon McKenzie, CEO, Hollywood Monster said,
“The UFabrik range of textiles covers about 95% of all wide and super-wide applications. It’s high performing with excellent colour reproduction and comes at a good price point. Products within the range include materials made from recycled PET plastic waste that have caught the attention of some of the world’s biggest brands that we service.
“Our client was delighted with the immersive graphics that we printed and installed at Vue Cinema at Westfield. These packed a powerful visual punch, elevating the ambient experience and enjoyment of the cinema-going public.”
80% OPACITY
R12 ANTI-SLIP RATING
B1 & M1 FIRE CERTIFICATIONS
EFU VUTEk PRINTER
SUSTAINABLE MATERIAL
Included
Sustainable Signage
