A Stadium Transformation in Just Four Days
Hollywood Monster partnered with Birmingham City Football Club to undertake an urgent and complete rebrand of the frontage at St Andrew’s Stadium. With a high-profile home game against Sheffield United just four days away, the club needed a bold and visually impressive experience to welcome fans and showcase their new season identity. As Hollywood Monster’s very first customer, we were excited to once again rise to the challenge. With the clock ticking, Hollywood Monster launched into action, coordinating a fast-tracked, end-to-end transformation.
As a long-standing partner of Birmingham City FC, Hollywood Monster have provided years of print and signage support in the form of wall and door graphics, hoarding, pitch signage, banners and changing room fit-outs at St. Andrew’s Stadium and the Knightshead Performance Centre.
Venue
Location
Service
Solutions We Provided Birmingham City FC
This full turnkey solution began with a same-day site survey and quickly moved into artwork creation and production. Our team fabricated and installed over 160 linear metres of cladded Dibond to create a clean, modern facade.
We also produced and installed a custom 30m x 5m banner celebrating “30 Years of Supporting the Blues” and overlaid the stadium’s digital screen to seamlessly integrate it into the new branding, which included the club’s new sponsor, Boyle Sports. Every element was designed, manufactured, and installed with speed and precision, showcasing our ability to meet tight deadlines without compromising on quality.
Works Included
- Full Frontage Rebrand: A complete overhaul of the St Andrew’s Stadium frontage, transforming the look and feel of the entrance for the new season.
- Over 160 linear metres of cladded Dibond: A durable and high-impact material used to create a clean, modern facade that was manufactured and installed with speed and precision.
- Custom 30m x 5m Banner: A large-format banner celebrating “30 Years of Supporting the Blues” that included classic kits and players from throughout the decades, adding a personal touch for the fans.
- Digital Screen Overlay: A custom-designed surround for the existing digital screen, seamlessly integrating it into the new branding and sponsor display.
- Fast-Tracked Turnkey Solution: A comprehensive project that included surveying, artwork, production, and installation, all managed by Hollywood Monster to meet a tight deadline.
The Results
In just four days, St Andrew’s Stadium was completely rebranded. The new high-impact visuals gave fans an electrifying welcome ahead of the match and successfully reinforced the club’s identity. This project demonstrated our ability to deliver a large-scale, high-quality, and seamless solution under extreme pressure, ensuring client satisfaction from start to finish.
A full stadium rebrand
completed in just 4 days
Over 160 metres
of new high-impact frontage installed
Enhanced match-day experience
with a fresh, branded welcome
A seamless solution
delivered under extreme pressure
Signage that doesn’t just direct – it defines
Get in touch today to discover signage that turns heads.
NEWS
Hollywood Monster Appoints Steve Allen as Head of London Projects
When Everything Looks the Same, Texture Is Your Edge
