McDonald’s has chosen a West Midlands firm as one of the primary contractors for graphics, as part of a multimillion pound deal that will see over 1,000 UK restaurants undergo refurbishment. Hollywood Monster will deliver a rollout programme for stores and drive-thrus nationwide, in line with its adventurous three-year expansion plan.
The Tyseley-based signage firm has been selected as one of three contractors – the only one from the West Midlands region – to work on the project, after rigorous testing by the corporation. McDonald’s welcomes around 2.5 million customers per day across its 1,200+ UK restaurants, and Hollywood Monster’s specialist team will install Dreamscape wall covering textile as part of an interior design refresh.
The multi-million pound contract will take place over the next three years and work has already begun, with a selection of stores receiving the new styling. As of this year, this will also include new graphic themes being introduced to restaurants and drive-thrus.
Simon McKenzie, Sales Director at Hollywood Monster, said: “This is a huge contract win for us and we’re delighted to have been chosen as one of the primary contractors for graphics. We’ve already completed over a 100 restaurants, giving us the chance to devise the best installation process for long-lasting interior wallpaper. With so many restaurants to complete as part of the contract, and thousands of people visiting every day, we need to ensure not just speed but serious accuracy. We’re using high spec Dreamscape wall covering paper, which is being installed by team members that have over 10 years’ experience in retail graphic interiors, so it’s the best quality you’ll get.
“Securing this contract comes during a key time for Hollywood Monster; we have spent the past two years expanding the business with new contract wins, team restructures, and Regional Growth Funding playing a major part. We have already invested in two of the printing industry’s leading machines – the Vutek and MTEX – setting us apart from our competitors – and we have also purchased a new EFI H2000 Hybrid printer, which has been brought in specifically to help deliver the speed and accuracy needed for McDonald’s.”
Remaining one of the region’s flagship businesses, Hollywood Monster has increased employee numbers to almost 80, including an internal restructure that has welcomed several new roles including quality and systems manager and print operator. The business is also on the verge of announcing further expansion plans.
“We’ve got some ambitious targets to meet over the next 12 months as we’re looking to achieve £10million turnover by 2017. McDonald’s joins our ever-expanding national client base, which includes Westfield and Virgin Media; and it’s great to see these well-known brands looking to our expertise to deliver high quality work around the UK. This McDonald’s contract gives our team an exciting challenge and showcases the quality of work that we can achieve. We wouldn’t have been in a position to tender for the work without our Regional Growth Funding two years ago, so I hope we act as an example of the stellar work that the West Midlands region is doing to support sector growth. We continue to fly the flag for Birmingham and the region as a whole, as a place to do great business,” added Tim Andrews, Managing Director at Hollywood Monster.