Birmingham has always worn its heart on its sleeve. It’s a city built on industry, creativity, and community, and nowhere is that spirit more alive than when people come together to celebrate good food for a great cause. That’s exactly why we’re proud to be supporting LoveBrum at one of the city’s most anticipated charity events, Curry King of Birmingham 2026.
At its core, Curry King of Birmingham is a joyful, flavour-packed celebration not just of the city’s world-famous food scene, but a testament to the strength of the charitable sector in Birmingham. This is far more than just a dive into spice tolerance and bragging rights for which table of guests can create the most exquisite curry – it’s about individuals coming together over exceptional food to learn more about what’s impacting communities across Birmingham.
More Than an Event. A Movement.
LoveBrum has long been a force for good across the city, shining a light on grassroots charities and community projects that often go unnoticed but make a life-changing difference and raising £1 million over the past decade. Curry King of Birmingham is one of the most powerful expressions of that mission. By bringing together restaurants, businesses, and people from every corner of the city, the event raises vital funds that go straight back into Birmingham’s communities.
Every ticket sold, every dish served, and every vote cast helps support causes that tackle homelessness, mental health challenges, youth support, domestic abuse, and so much more. It’s community action, made tangible and delicious.
Why This Matters to Us
Supporting LoveBrum and Curry King of Birmingham is a natural extension of how we operate as a Community Champion, one of the five pillars that sits at the heart of #MonsterImpact.
#MonsterImpact is more than a strapline. It’s our promise to you: the standard we hold ourselves to every single day. Bold visual work, delivered with skill, care and zero drama, while protecting the planet and contributing to the communities we serve. It’s not just what we build. It’s how we build it, who we build it for, and the impact we leave behind.
And as a Community Champion, our impact reaches beyond the job. We invest in our people, build careers, develop skills, and create opportunity, supporting both our team and the communities we work in. We’re proud to build a business that gives back and helps others grow. That’s why we’ve been a proud partner of LoveBrum since it was founded in 2015.
Birmingham is our home. The people, organisations, and communities here shape who we are, and it matters to us that we give something back. By supporting this event, we’re backing a cause that aligns with our values and reflects the city we’re proud to be part of. It’s about standing alongside organisations like LoveBrum who are doing the hard work, day in and day out, to create opportunity and support those who need it most.
Investing in People and Community
Community championing starts internally. We invest in our people, build careers, and develop skills because growth should never be one-directional. When our team grows, we want the communities around us to grow too.
Events like Curry King of Birmingham give our team a chance to connect with the city beyond the day-to-day, to see first-hand how collective action can create real change. It reminds us that impact isn’t always measured in numbers on a spreadsheet, but in the lives improved and opportunities created.
Supporting LoveBrum is also about amplifying voices. Many of the projects they fund are small, local, and deeply embedded in their communities. Our role, alongside other supporters, is to help those stories travel further and reach more people.
Celebrating Birmingham’s Identity
Birmingham’s food scene is a reflection of its diversity, creativity, and resilience. Curry has become part of the city’s cultural identity, shaped by generations of chefs, families, and entrepreneurs who have made Birmingham one of the UK’s most exciting places to eat.
Curry King of Birmingham celebrates that legacy while using it as a platform for good. It brings people together around shared tables, shared experiences, and a shared purpose. In a time when connection matters more than ever, that feels incredibly powerful.
Looking Ahead to 2026
Curry King of Birmingham 2026 is set to be another standout moment for the city. A chance to celebrate the best of Birmingham while supporting causes that truly matter. We’re proud to play our part and to stand alongside LoveBrum, the restaurants involved, and the wider community in making it a success.
If you’re attending, competing, or simply cheering from the sidelines, know that your involvement makes a difference. Together, we’re not just crowning a curry champion. We’re championing Birmingham itself.
And that’s something we’ll always be proud to support.
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