Christmas Creeping Up on You? Here’s What You Need to Tick Off Your List This Festive Season
The festive season is busy, noisy, and filled with distractions. Shoppers are juggling never ending lists, excitable children, phones that wont stop buzzing, and the pressure of getting everything done on time. In this fast-moving environment, you have just three seconds to stop someone in their tracks and make an impression.
Your festive signage isn’t just décor – it’s a call to action. To be effective, it needs to:
Be unmissable: Use bold, bright colour, large-scale formats, or lighting to demand attention.
Be clear: Keep messaging focused – one idea, one message, instantly understood.
Be memorable: Explore tactile finishes, metallic accents, neon details, or digital layers that stick in people’s minds.
Stand out, don’t blend in: Christmas isn’t the season for subtlety – dare to be different.
When executed well, your visuals don’t just attract – they invite interaction, spark conversation, and leave lasting impressions.
The Hidden Cost of Last Minute Planning
It’s tempting to think that planning in November leaves enough time. But in reality, waiting comes with significant costs. Materials become harder to source – especially sustainable or premium finishes – while production and installation fees rise as suppliers fill their calendars and availability becomes limited.
But perhaps the biggest cost of all, the creative cost, rushing forces compromises. That bold idea you loved may no longer be feasible under tight deadlines. Late planning can lead to delays in installs, missed promotional windows, and ultimately, lost sales opportunities.
By acting now, you not only protect your campaign from these risks but also unlock the space to push boundaries rather than settle for what’s available.
What Planning Ahead Unlocks
Early planning isn’t just about avoiding stress – it creates room for creativity, innovation, and efficiency. Done right, it can transform your campaign into the kind of experience that customers remember long after Christmas is over. Here’s what it opens up:
Creative freedom:
From full-store takeovers to seamless integration of physical and digital touchpoints.
Material choice:
Access to unique finishes like neon, drop gloss and metallic specialist finishes.
Budget efficiency:
The ability to spread spend across months and avoid inflated rush fees.
Operational calm:
Phased installations that minimise disruption to trading hours.
Room for boldness:
Time is the best ingredient for innovation – you’ll take bigger creative swings when you’re not under pressure.
Your October Action Plan
So, what should October look like for you? Think of it as the month where you build the foundations of a successful festive season. By the end of it, you should have:
- Finalised your creative designs and secured approvals.
- Run compliance and safety checks to avoid last-minute setbacks.
- Placed production orders for print, vinyl, fabricated, and digital elements.
- Scheduled phased installs that align with key trading times.
- Tested creative concepts in lower-footfall areas to refine before rollout.
By ticking these off now, you can buy yourself breathing space in November and December – the months where execution should be the key focus.
Make Christmas a Highlight, Not a Headache
Christmas has the power to be a brand-defining moment. Done right, it captures attention, builds loyalty, and drives sales like no other time of year. But the difference between a campaign that sparkles and one that fizzles often comes down to timing.
This October, give your team the gift of being prepared. Lock in your strategy, secure your resources, and set the stage for a festive season that feels effortless when it arrives.
Download the guide today and discover how early planning can make this Christmas your most successful yet:
Download the guide today.
Want to shine brighter this season? Book Hollywood Monster before November and get our specialist finishes (Metallic, Neon or Drop Gloss) completely free – extra sparkle, no extra cost!
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