3 Ways Digital Graphics Can Improve Your Signage

By Brad Davies

September 2nd 2016

Whether your campaign is for branding, events or advertising, a visually stunning, high definition digital graphic has the potential to revolutionise your business. Digital graphic signage is a great way to create brand awareness and to get your company’s desired message out there.

Digital graphics create a lasting first impression, from projecting signs, posters, hanging banners, flags, window vinyls to hoardings. Each can be created to your exact requirements to stand out over your competitors. Here are three reasons why you should take the plunge and use digital graphics for your company.

  1. Digital Graphics Build Your Brand Presence
    A creative and attractive digital graphic that contains a business’s logo can help reinforce brand awareness. Retail signage and window displays are a great way to draw attention to promotions and to convey information about the business. In a FedEx study, 76% of consumers were drawn to enter a store because of their sign.  Digital graphics are visible 24 hours a day, so producing a high quality graphic is an essential component to a business’ overall marketing strategy. A well designed graphic can also be a great way to enhance your building’s appearance, whilst also encouraging impulse purchases through eye catching designs.
  2. Appeals To Large Audiences Businesses are continually looking for innovative ways to advertise their products and services, aiming to grab the attention of their customers against rivalry brands. Sign dimension and copy readability each play a significant role in achieving signage that is easily viewable and striking. Providing high quality, long lasting signage in high-traffic areas, such as local high streets,  motorways and main roads, will guarantee maximum visibility. A good example of this, is the use of high definition property marketing signage and digital graphics – they grab our attention due to their oversized imagery and text.  Another added benefit is that we spend a considerable amount of time on the road, therefore it is understandable that outdoor advertising is regarded as one of the most effective forms of advertising.
  3. Builds Credibility
    It is important to create signage that is consistent as it should fit with your brand, and be inline with your target market. The visual impression a business creates will determine whether a potential customer is likely to convert. Therefore, a well designed graphic can help to improve your business’ credibility.  Investing in digital graphics tells your existing and potential customers that your business’ quality matters. Hollywood Monster have worked with companies across the UK to create stunning high definition signage. If you have any questions or queries do not hesitate to get in touch.